{"product_id":"even-a-geek-can-speak-0978577604","title":"Even a Geek Can Speak","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0978577604\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Joey Asher\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eIn today's high-tech world, it's cool to be a geek. But it's not cool to talk like a geek. Even a Geek Can Speak shows anyone how to express complex ideas in ways that are simple, that connect with listeners, and that persuade.Focusing Your Message: One internet security executive won over non-technical business owners by focusing on the importance of internet security to the business world. Result: Listeners said - I'm buying that stock.Keeping it Simple: A software consultant steered clear of the technical details when pitching to a CEO and focused on three key points: saving money, security and competitiveness. Result: He won the business.Telling Stories: A telecommunications saleswoman spoke to a users' group and illustrated her points with stories, rather than dwelling too much in detail. Result: A jump in new orders.Not Looking Like a Geek: An internet executive learned to connect with his audience merely by energizing his voice. Result: He received praise unlike any he'd received before.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51525448073504,"sku":"NEW0978577604","price":19.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/51grNPH4huL.jpg?v=1777151977","url":"https:\/\/miakarts.com\/products\/even-a-geek-can-speak-0978577604","provider":"Miakarts Books","version":"1.0","type":"link"}