{"product_id":"experts-in-action-inside-public-relations-0582998662","title":"Experts in Action: Inside Public Relations","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0582998662\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Cantor, Bill\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eThis updated and expanded edition is designed to be a first-hand, authoritative portrait of the \"real\" world of public relations. This collection of readings includes the latest developments during the profession in the late 1980s. Chapters are divided into four sections - what public relations is and does; the tools and techniques used by public relations executives; methods of managing public-relations; and how to measure results. The text covers changes in different specialities - corporate, marketing, financial, public affairs\/community relations, consumer relations and non-profit. It stress the importance of superior project management for Corporate Management's support and provides a preview of public relations in the 21st century.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51928788664608,"sku":"NEW0582998662","price":38.33,"currency_code":"USD","in_stock":false}],"url":"https:\/\/miakarts.com\/products\/experts-in-action-inside-public-relations-0582998662","provider":"Miakarts Books","version":"1.0","type":"link"}