{"product_id":"glory-days-when-horsepower-and-passion-ruled-detroit-0837602084","title":"Glory Days: When Horsepower and Passion Ruled Detroit","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0837602084\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Jim Wangers\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eThe automobile industry is one of the most capital- and marketing-intensive industries in the world today. Common wisdom states that the keys to sales success in the industry are no different than in any other: brand management, product positioning, and brand imaging. But what do these commonly traded buzzwords really mean, and how do they translate into a successful brand campaign? In Glory Days, Jim Wangers uses his 45-year career in Detroit as the basis for explaining successful brand marketing for automobiles: * Why brand management for cars is not the same as for other \"branded\" products * How to position a model for the best possible tie-in promotion-and how not to * What it takes to establish and evolve a brand image\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51906915598624,"sku":"NEW0837602084","price":58.14,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/71Dllon_7xL.jpg?v=1782230340","url":"https:\/\/miakarts.com\/products\/glory-days-when-horsepower-and-passion-ruled-detroit-0837602084","provider":"Miakarts Books","version":"1.0","type":"link"}