{"product_id":"growing-up-digital-the-rise-of-the-net-generation-0071347984","title":"Growing Up Digital: The Rise of the Net Generation","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0071347984\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Tapscott, Don\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eThe bestselling book announcing the arrival of the Net Generation--those kids who are growing up digital--now in paperback. Heraled by Library Journal as one of the Best Business Books of 1997, Growing Up Digital tells how the N-Generation is learning to communicate, work, shop and play in profoundly new ways--and what implications this has for the world and business. Growing Up Digital offers an overview of the N-Generation, the generation of children who in the year 2000 will be between the ages of two and twenty-two. This group is a \"tsunami\" that will force changes in communications, retailing, branding, advertising, education, etc. Tapscott commends that the N-Generation are becoming so technologically proficient that they will \"lap\" their parents and leave them behind. The book also demonstrates the common characteristics of the N-Generation: acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, curiosity about exploring and discovering new worlds over the Internet and assertiveness and self-reliance, which result when these kids realize they know more about technologythan the adults around them.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51608842502432,"sku":"NEW0071347984","price":30.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/716OeUVv8iL.jpg?v=1778702741","url":"https:\/\/miakarts.com\/products\/growing-up-digital-the-rise-of-the-net-generation-0071347984","provider":"Miakarts Books","version":"1.0","type":"link"}