{"product_id":"how-to-brand-nations-cities-and-destinations-a-planning-book-for-place-branding-0230220924","title":"How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0230220924\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Moilanen, T.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eUsually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51680559661344,"sku":"NEW0230220924","price":57.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61hO-6HFcYL_cab37b94-b47c-407f-a7d7-6c4cdbcb000b.jpg?v=1779361831","url":"https:\/\/miakarts.com\/products\/how-to-brand-nations-cities-and-destinations-a-planning-book-for-place-branding-0230220924","provider":"Miakarts Books","version":"1.0","type":"link"}