{"product_id":"how-to-develop-and-promote-successful-seminars-and-workshops-the-definitive-guide-to-creating-and-marketing-seminars-workshops-classes-and-conferences-0471527092","title":"How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0471527092\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Shenson, Howard L.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eA complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop \u0026amp; PromoteSuccessful Seminars \u0026amp; Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn:* How to select a marketable subject and test market any seminarfor about $1,000 or less* How to develop a dynamic program and effective programmaterials* How to create a powerful, registration producing marketingstrategy and design winning promotional materials* How to assess promotional effectiveness and fine-tune marketingto increase sales* How to evaluate and choose where and when to conduct your seminaror workshop* How to select hotel and conference facilities* How to price your program to ensure maximumregistrations\/profitability* How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices* How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense\u003c\/p\u003e\u003cul\u003e\u003cli\u003eThe Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences\u003c\/li\u003e\u003c\/ul\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51929750929696,"sku":"NEW0471527092","price":50.87,"currency_code":"USD","in_stock":false}],"url":"https:\/\/miakarts.com\/products\/how-to-develop-and-promote-successful-seminars-and-workshops-the-definitive-guide-to-creating-and-marketing-seminars-workshops-classes-and-conferences-0471527092","provider":"Miakarts Books","version":"1.0","type":"link"}