{"product_id":"how-to-measure-anything-finding-the-value-of-intangibles-in-business-0470539399","title":"How to Measure Anything: Finding the Value of \"Intangibles\" in Business","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0470539399\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Hubbard, Douglas W.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNow updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions \u003c\/p\u003e \u003cp\u003eThis insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered \"immeasurable,\" including customer satisfaction, organizational flexibility, technology risk, and technology ROI. \u003c\/p\u003e Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and customer satisfaction Continues to boldly assert that any perception of \"immeasurability\" is based on certain popular misconceptions about measurement and measurement methods Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas Offers practical methods for measuring a variety of \"intangibles\" Adds recent research, especially in regards to methods that seem like measurement, but are in fact a kind of \"placebo effect\" for management - and explains how to tell effective methods from management mythology \u003cp\u003eWritten by recognized expert Douglas Hubbard-creator of Applied Information Economics-\u003ci\u003eHow to Measure Anything, Second Edition\u003c\/i\u003e illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51887483846944,"sku":"NEW0470539399","price":15.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/81klD-RHXCL.jpg?v=1781901820","url":"https:\/\/miakarts.com\/products\/how-to-measure-anything-finding-the-value-of-intangibles-in-business-0470539399","provider":"Miakarts Books","version":"1.0","type":"link"}