{"product_id":"how-to-write-a-good-advertisement-1614278865","title":"How to Write a Good Advertisement","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 1614278865\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Schwab, Victor O.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003e2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.\u003c\/p\u003e","brand":"Martino Fine Books","offers":[{"title":"Default Title","offer_id":52208560603424,"sku":"NEW1614278865","price":13.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/51o_YZAp3NL.jpg?v=1787142366","url":"https:\/\/miakarts.com\/products\/how-to-write-a-good-advertisement-1614278865","provider":"Miakarts Books","version":"1.0","type":"link"}