{"product_id":"identifying-hidden-needs-creating-breakthrough-products-0230219764","title":"Identifying Hidden Needs: Creating Breakthrough Products","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0230219764\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Goffin, K.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eToo many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51678365876512,"sku":"NEW0230219764","price":73.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/71sUxDLtfaL.jpg?v=1779309799","url":"https:\/\/miakarts.com\/products\/identifying-hidden-needs-creating-breakthrough-products-0230219764","provider":"Miakarts Books","version":"1.0","type":"link"}