{"product_id":"industrial-marketing-strategy-047111989x","title":"Industrial Marketing Strategy","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 047111989X\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Webster Jr., Frederick E.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eDevelop customer-focused, market-driven strategies for today'scompetitive marketplace. . .Industrial Marketing StrategyWidely regarded as a classic text in the field, IndustrialMarketing Strategy, Third Edition shows you, as a practicingmanager, how to develop the marketing strategies your businessneeds to succeed in a rapidly evolving global marketplace. Thisimportant book covers:* The basic concepts of customer analysis, buying behavior,buyer-seller relationships, market segmentation and targeting, andpositioning* Proven, concrete, strategic management techniques--rather than arote enumeration of the functions and institutions of industrialmarketing* Guidelines for implementing the value proposition throughdistribution and marketing communications* The role of marketing in the broader context of business andcorporate-level strategic planning* Special sections on product development, national accountmanagement, customer service, information technology, and pricesignaling\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51931234468128,"sku":"NEW047111989X","price":45.6,"currency_code":"USD","in_stock":true}],"url":"https:\/\/miakarts.com\/products\/industrial-marketing-strategy-047111989x","provider":"Miakarts Books","version":"1.0","type":"link"}