{"product_id":"influence-science-and-practice-0205609996","title":"Influence: Science and Practice","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0205609996\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e PEARSON EDUCATION\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eReal-life examples illustrate how easily and frequently the influence process occurs in everyday life.\u003c\/li\u003e\n\u003cli\u003eIncludes citations from both recent and classic research.\u003c\/li\u003e\n\u003cli\u003eDescribes how to resist unwanted influence attempts.\u003c\/li\u003e\n\u003cli\u003eStudy Questions and Critical Thinking Items provide students with additional learning support.\u003c\/li\u003e\n\u003cli\u003eWell known and influential author speaks frequently on “The Power of Ethical Influence” to such organizations as IBM, the Mayo Clinic, and NATO.\u003c\/li\u003e\n\u003cli\u003eUpdated coverage of social influence effects in popular culture, such as the contagion of obesity among the young and the contagion of violence in such tragedies as the Virginia Tech and Northern Illinois mass killings. Also added is coverage of social influence effects in new technologies, such as persuasion resulting from online banner ads and the subliminal presentation of odors.\u003c\/li\u003e\n\u003cli\u003eIncreased coverage of how compliance principles work in other cultures. New insights are derived from the research findings, sayings, and customs of Latin America, the Far East, and Central Europe.\u003c\/li\u003e\n\u003cli\u003eMore neuroscience evidence of how the influence process works, integrated throughout. For instance, brain imaging research is presented showing how the “Expensive = good” heuristic operates to lead people to experience more costly items as better than (identical) less costly ones.\u003c\/li\u003e\n\u003cli\u003eEnhanced coverage of \"how to say no\". New evidence is presented to help readers identify their special vulnerabilities to various techniques of persuasion.\u003c\/li\u003e\n\u003cli\u003eTwice as many Readers Reports - first person accounts in which readers of previous editions describe how they’ve seen a principle work on or for them. These Reports have become the most popular feature of the book.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mia Karts","offers":[{"title":"New","offer_id":51475987857696,"sku":"NEW0205609996","price":27.61,"currency_code":"USD","in_stock":true},{"title":"Used - Good","offer_id":51475987890464,"sku":"USED0205609996","price":9.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/71txgfwihYL.jpg?v=1776027025","url":"https:\/\/miakarts.com\/products\/influence-science-and-practice-0205609996","provider":"Miakarts Books","version":"1.0","type":"link"}