{"product_id":"informatsionnoe-obespechenie-prinyatiya-resheniy-v-malom-biznese-russian-edition-365936746x","title":"Informatsionnoe obespechenie prinyatiya resheniy v malom biznese (Russian Edition)","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 365936746X\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Nikitas, Denis\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003ePrinyatie pravil'nogo marketingovogo resheniya rukovoditelyami organizatsiy malogo biznesa osnovano na informatsii i vo mnogom opredelyaetsya eye kachestvom. Odnako informatsiya podverzhena risku bystro ustarevat' i neredko obladaet vysokoy stepen'yu nepolnoty i protivorechivosti. Na sovremennom etape proizoshlo organizatsionnoe otdelenie informatsionno-analiticheskoy deyatel'nosti ot upravlencheskoy, vazhnym komponentom kotoroy ona yavlyaetsya. Eto obuslovleno: 1) vazhnost'yu i otvetstvennost'yu marketingovykh resheniy, opredelyayushchikh konkurentosposobnost' organizatsii; 2) rostom ob\"yemov informatsii, kotoruyu neobkhodimo obrabotat' v tselyakh vybora i obosnovaniya resheniya; 3) defitsitom vremennogo resursa u rukovoditeley; 4) otsutstviem professionalizma v informatsionnoy oblasti u predprinimateley i upravlentsev. Perechislennye faktory nashli osoboe otrazhenie v organizatsiyakh malogo biznesa vsledstvie: otsutstviya finansovykh resursov dlya poiska informatsii i provedeniya marketingovykh issledovaniy; ogranichennogo shtata sotrudnikov; nebol'shikh oborotov. Dlya resheniya etikh voprosov neobkhodimo provedenie spetsial'nykh nauchnykh issledovaniy. V etoy svyazi tema dissertatsionnoy raboty dostatochno aktual'na.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51929826820384,"sku":"NEW365936746X","price":122.4,"currency_code":"USD","in_stock":true}],"url":"https:\/\/miakarts.com\/products\/informatsionnoe-obespechenie-prinyatiya-resheniy-v-malom-biznese-russian-edition-365936746x","provider":"Miakarts Books","version":"1.0","type":"link"}