{"product_id":"inside-the-bestsellers-0964940116","title":"Inside The Bestsellers","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0964940116\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Link, Mardi\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eWhat makes a book a bestseller? What separates \u003ci\u003eThe Celestine Prophecy\u003c\/i\u003e, \u003ci\u003eWhat to Expect When You're Expecting\u003c\/i\u003e, and \u003ci\u003eHow to Keep Your Volkswagen Alive\u003c\/i\u003e from the rest of the pack? In \u003ci\u003eInside the Bestsellers\u003c\/i\u003e, Jerrold R. Jenkins explores the stories behind these and 15 other bestselling books, in an attempt to uncover how a book becomes (and remains) a blockbuster. Jenkins's prose is less than lyrical, but the same could be said for many of the books he writes about, and that didn't stop them from reaching cult status. What Jenkins learns is that most of these books-such as Betty J. Eadie's \u003ci\u003eEmbraced by the Light\u003c\/i\u003e, Richard Paul Evans's \u003ci\u003eThe Christmas Box\u003c\/i\u003e, and Sandra Haldeman Martz's \u003ci\u003eWhen I Am an Old Woman I Shall Wear Purple\u003c\/i\u003e-emanated from some deep-felt place within the writer or editor. He also learns that their authors are almost all indefatigable promoters. Jack Canfield and Mark Victor Hansen, for instance, the authors of \u003ci\u003eChicken Soup for the Soul\u003c\/i\u003e, pride themselves on never turning down an interview. But don't be misled. While grit and passion might be necessary ingredients for making a bestseller, they are not necessarily enough. As Julie Bennett, the coauthor of \u003ci\u003e50 Simple Things You Can Do to Save the Earth\u003c\/i\u003e says here, \"Nobody can 'create' a bestseller.... Once a book leaves the warehouse it takes on a life of its own. It's either going to hit a nerve or not.\" \u003cbr\u003e-Jane Steinberg\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51895519183136,"sku":"NEW0964940116","price":45.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/51BZTYDJ2GL.jpg?v=1782035219","url":"https:\/\/miakarts.com\/products\/inside-the-bestsellers-0964940116","provider":"Miakarts Books","version":"1.0","type":"link"}