{"product_id":"internal-marketing-directions-for-management-0415213177","title":"Internal Marketing: Directions for Management","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0415213177\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Lewis, Barbara\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eBringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and service management* quality management* organizational development* corporate identity, image and reputation* corporate communication.Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51857053909280,"sku":"NEW0415213177","price":353.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/710CYaHibwL.jpg?v=1781553034","url":"https:\/\/miakarts.com\/products\/internal-marketing-directions-for-management-0415213177","provider":"Miakarts Books","version":"1.0","type":"link"}