{"product_id":"international-marketing-in-the-network-economy-a-knowledge-based-approach-0230515703","title":"International Marketing in the Network Economy: A Knowledge-Based Approach","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0230515703\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Kohlbacher, F.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eThe capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting \u0026amp; Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51681383088416,"sku":"NEW0230515703","price":56.47,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/518hyjOPxeL.jpg?v=1779363863","url":"https:\/\/miakarts.com\/products\/international-marketing-in-the-network-economy-a-knowledge-based-approach-0230515703","provider":"Miakarts Books","version":"1.0","type":"link"}