{"product_id":"kellogg-on-marketing-0470580143","title":"Kellogg on Marketing","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0470580143\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Tybout, Alice M.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eThe business classic, fully revised and updated for today's marketersThe second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in MarketingAlong with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.\u003c\/p\u003e\u003cul\u003e\u003cli\u003eNew | Mint Condition | Dispatch same day for order received before 12 noon | Guaranteed packaging | No quibbles returns\u003c\/li\u003e\u003c\/ul\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51960173265184,"sku":"NEW0470580143","price":41.6,"currency_code":"USD","in_stock":false}],"url":"https:\/\/miakarts.com\/products\/kellogg-on-marketing-0470580143","provider":"Miakarts Books","version":"1.0","type":"link"}