{"product_id":"leveling-the-playing-field-a-guide-to-successful-business-development-transactions-for-private-and-small-public-life-science-companies-0595517005","title":"Leveling the Playing Field: A Guide to Successful Business Development Transactions for Private and Small Public Life Science Companies","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0595517005\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Horowitz, Lawrence P.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eBusiness development transactions are an important way for private and small cap life science companies to realize value. When negotiating transaction terms, small companies confront a playing field tilted steeply to the advantage of large companies such as Pfizer, GSK, J\u0026amp;J, and Medtronic. Leveling the Playing Field shows how small companies can create a level playing field and achieve a transaction that fully recognizes the value of their technologies and products.Leveling the Playing Field uses auctions as a model for successful business development. Auctions are especially effective in creating power for sellers when many, wealthy bidders compete enthusiastically to acquire a singular asset, a Rembrandt painting, a uniquely situated piece of real estate, a small company's technology or product. Leveling the Playing Field guides small companies through the process of attracting large companies, transforming their interest into enthusiasm, and maintaining a high level of competition among potential buyers for as long as possible.Leveling the Playing Field draws on the authors' experiences closing more than 100 transactions ranging in size from a few million to over $2 billion as well as their serving as senior finance, R\u0026amp;D, and operations executives with large and small life science companies.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51955568083232,"sku":"NEW0595517005","price":19.76,"currency_code":"USD","in_stock":false}],"url":"https:\/\/miakarts.com\/products\/leveling-the-playing-field-a-guide-to-successful-business-development-transactions-for-private-and-small-public-life-science-companies-0595517005","provider":"Miakarts Books","version":"1.0","type":"link"}