{"product_id":"looseleaf-for-marketing-the-core-1260088863","title":"Looseleaf for Marketing: The Core","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 1260088863\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Kerin, Roger\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eMarketing: The Core is a more brief, 18-chapter version of the Kerin\/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors commitment to engagement, leadership, and innovation: Engagement in class-tested, active learning activities to help instructors illustrate textbook concepts as well as examples throughout featuring real people, cases and companies throughout. Media-enhanced PPT slides, alternate cases, and a 5,000+ item test bank are included in the comprehensive instructor resource suite. Leadership in leading, current content and conversational writing style, with new emphasis on marketing metrics and data-driven decision-making, with hyperlinked assignments throughout to easily correlate activities. Innovation in outcomes-oriented Connect, a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51327894356256,"sku":"NEW1260088863","price":87.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/81peDs57TiL.jpg?v=1773174797","url":"https:\/\/miakarts.com\/products\/looseleaf-for-marketing-the-core-1260088863","provider":"Miakarts Books","version":"1.0","type":"link"}