{"product_id":"madboy-beyond-mad-men-tales-from-the-mad-mad-world-of-advertising-1453258175","title":"Madboy: Beyond Mad Men: Tales from the Mad, Mad World of Advertising","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 1453258175\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Kirshenbaum, Richard\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eA thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to todayRichard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you cant have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire.In 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue-a firm where a skateboarding employee once bowled over an important client-but backed up their madness with results.Packed with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51882127360288,"sku":"NEW1453258175","price":21.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61M0Na3UgYL.jpg?v=1781841044","url":"https:\/\/miakarts.com\/products\/madboy-beyond-mad-men-tales-from-the-mad-mad-world-of-advertising-1453258175","provider":"Miakarts Books","version":"1.0","type":"link"}