{"product_id":"made-to-stick-why-some-ideas-survive-and-others-die-by-chip-1400064287","title":"Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath","description":"\u003cp\u003eThis book explores the principles behind memorable ideas and why certain messages stick while others fade away. A practical resource for anyone interested in communication and marketing.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover – 304 pages\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Chip Heath and Dan Heath\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Random House\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Topics:\u003c\/strong\u003e Communication, psychology, marketing principles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYear:\u003c\/strong\u003e 2007\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis copy is brand new and ready to ship.\u003c\/p\u003e","brand":"Miakarts Books","offers":[{"title":"Default Title","offer_id":51171254763808,"sku":"NEW1400064287","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/71ZtF6rSKYL.jpg?v=1769930937","url":"https:\/\/miakarts.com\/products\/made-to-stick-why-some-ideas-survive-and-others-die-by-chip-1400064287","provider":"Miakarts Books","version":"1.0","type":"link"}