{"product_id":"managing-and-marketing-radical-innovations-routledge-studies-in-innovation-organizations-and-technology-0415619475","title":"Managing and Marketing Radical Innovations (Routledge Studies in Innovation, Organizations and Technology)","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0415619475\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Sandberg, Birgitta\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eThis book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process.Unlike other studies in this area, this book demonstrates that anticipation plays an important role at the idea generation stage and Sandberg introduces a new way of describing a firms proactivity as a dynamic pattern. Furthermore, the deeper consideration of customer related proactivity contributes to the study of market orientation, which increasingly focuses on the proactive side.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51936380125472,"sku":"NEW0415619475","price":79.19,"currency_code":"USD","in_stock":false}],"url":"https:\/\/miakarts.com\/products\/managing-and-marketing-radical-innovations-routledge-studies-in-innovation-organizations-and-technology-0415619475","provider":"Miakarts Books","version":"1.0","type":"link"}