{"product_id":"marketing-and-finance-creating-shareholder-value-1119953383","title":"Marketing and Finance: Creating Shareholder Value","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 1119953383\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e McDonald, Malcolm\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eWritten for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":68050134466848,"sku":"NEW1119953383","price":41.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/81-ks_lJtTL.jpg?v=1793282949","url":"https:\/\/miakarts.com\/products\/marketing-and-finance-creating-shareholder-value-1119953383","provider":"Miakarts Books","version":"1.0","type":"link"}