{"product_id":"marketing-behavior-and-executive-action-1578987822","title":"Marketing Behavior and Executive Action","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 1578987822\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Alderson, Wroe\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003e2009 reprint of the 1957 edition. Throughout his long and distinguished career in marketing and marketing research, Wroe Alderson never wavered from his belief that theory and practice go hand in hand. At the time of his death in 1965, Alderson was still active as professor of marketing at Wharton. His fertile mind generated many ideas that in various guises are still part of our discipline.Marketing Behavior And Executive Action is one of the most cited books in the field.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51327180013856,"sku":"NEW1578987822","price":19.94,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61E4eMzOrNL.jpg?v=1773164105","url":"https:\/\/miakarts.com\/products\/marketing-behavior-and-executive-action-1578987822","provider":"Miakarts Books","version":"1.0","type":"link"}