{"product_id":"marketing-communication-a-critical-introduction-0415230403","title":"Marketing Communication: A Critical Introduction","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0415230403\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Varey, Richard\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eProviding a fresh and innovative framework for the management of marketing communication processes, this textbook shifts the focus from message-making to relationship-building, focusing on a planned, integrated marketing communication programme.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51863355556128,"sku":"NEW0415230403","price":105.59,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61b653MFH2L.jpg?v=1781639013","url":"https:\/\/miakarts.com\/products\/marketing-communication-a-critical-introduction-0415230403","provider":"Miakarts Books","version":"1.0","type":"link"}