{"product_id":"marketing-communication-new-approaches-technologies-and-styles-0199276943","title":"Marketing Communication: New Approaches, Technologies, and Styles","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0199276943\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Kimmel, Allan J.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eMarketing Communication: New Approaches, Technologies and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate and MBA courses, the focus on emerging developments in the field will also appeal to a broad range researchers and marketing professionals.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51667313951008,"sku":"NEW0199276943","price":145.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/51ZyMoWykOL.jpg?v=1778964803","url":"https:\/\/miakarts.com\/products\/marketing-communication-new-approaches-technologies-and-styles-0199276943","provider":"Miakarts Books","version":"1.0","type":"link"}