{"product_id":"marketing-excellence-winning-companies-reveal-the-secrets-of-their-success-0470060271","title":"Marketing Excellence: Winning Companies Reveal the Secrets of Their Success","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0470060271\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Burkitt, Hugh\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eMarketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners - both literally and commercially. Literally in that they have received Marketing Society Awards for their work in Britain; commercially in that these efforts have resulted in measurable market success. They come from a diverse range of markets; its likely that some operate in yours.Written by two marketing thought leaders and featuring insights from a host of industry experts who have judged the Awards in recent years, here is a collection of brands and companies that are doing things right. From ketchup to cosmetics, it offers todays most revealing, readable and above all relevant lessons in Marketing Excellence.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51935273582880,"sku":"NEW0470060271","price":53.24,"currency_code":"USD","in_stock":true}],"url":"https:\/\/miakarts.com\/products\/marketing-excellence-winning-companies-reveal-the-secrets-of-their-success-0470060271","provider":"Miakarts Books","version":"1.0","type":"link"}