{"product_id":"marketing-management-a-strategic-decision-making-approach-0073381160-used","title":"Marketing Management: A Strategic Decision-Making Approach","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0073381160\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Mullins, John\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Used\u003c\/p\u003e\u003cp\u003eThe concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author teams rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.\u003c\/p\u003e\u003cul\u003e\u003cli\u003e7th edition U.S. edition\u003c\/li\u003e\u003c\/ul\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":67861503770912,"sku":"USED0073381160","price":29.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/91SJuom7n3L.jpg?v=1792358247","url":"https:\/\/miakarts.com\/products\/marketing-management-a-strategic-decision-making-approach-0073381160-used","provider":"Miakarts Books","version":"1.0","type":"link"}