{"product_id":"marketing-strategies-new-approaches-new-techniques-the-best-of-long-range-planning-1-0080425720","title":"Marketing Strategies: New Approaches, New Techniques (The Best of Long Range Planning, 1)","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0080425720\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e McDonald, Malcolm\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eMarketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterised by increasing consumer sophistication, deregulation, time-based competition, and lack of market growth. Such adaptive techniques have led to marked change in marketing practices over the years. This selection of papers from \"Long Range Planning - The International Journal of Strategic Management\" reflects the key contemporary issues and developments in marketing strategy that face organisations as they approach the next century. What emerges is a holistic view of the full range of changes that are taking place in marketing that both demonstrates the current state of marketing technique and provides a glimpse of where marketing is heading in the future.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51663958475040,"sku":"NEW0080425720","price":139.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/71KxZmt4RlL.jpg?v=1778874400","url":"https:\/\/miakarts.com\/products\/marketing-strategies-new-approaches-new-techniques-the-best-of-long-range-planning-1-0080425720","provider":"Miakarts Books","version":"1.0","type":"link"}