{"product_id":"marketing-strategy-a-decision-focused-approach-0072961902","title":"Marketing Strategy: A Decision Focused Approach","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0072961902\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Walker, Orville\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eMarketing Strategy 5\/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketings cross\/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51895100342560,"sku":"NEW0072961902","price":31.72,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/81i4cJT44hL.jpg?v=1782030949","url":"https:\/\/miakarts.com\/products\/marketing-strategy-a-decision-focused-approach-0072961902","provider":"Miakarts Books","version":"1.0","type":"link"}