{"product_id":"marketing-strategy-a-decision-focused-approach-0078028949","title":"Marketing Strategy: A Decision-Focused Approach","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0078028949\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Walker, Orville C.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eMarketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketings cross\/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51531079352608,"sku":"NEW0078028949","price":195.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/51zs8MQoWUL.jpg?v=1777272068","url":"https:\/\/miakarts.com\/products\/marketing-strategy-a-decision-focused-approach-0078028949","provider":"Miakarts Books","version":"1.0","type":"link"}