{"product_id":"marketing-strategy-for-the-creative-and-cultural-industries-discovering-the-creative-industries-0367419769","title":"Marketing Strategy for the Creative and Cultural Industries (Discovering the Creative Industries)","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0367419769\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Kolb, Bonita\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eDeveloping and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: taking a strategic approach to developing marketing plans; bringing together strategic planning, market research, goal setting, and marketing theory and practice; explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product.With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51813860278560,"sku":"NEW0367419769","price":210.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/81TcTxuXb_L.jpg?v=1781039703","url":"https:\/\/miakarts.com\/products\/marketing-strategy-for-the-creative-and-cultural-industries-discovering-the-creative-industries-0367419769","provider":"Miakarts Books","version":"1.0","type":"link"}