{"product_id":"marketing-the-e-business-routledge-ebusiness-0415256011","title":"Marketing the e-Business (Routledge eBusiness)","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0415256011\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Dennis, Charles\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eSince the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include:*Multi-channel marketing strategies*Change Management*Lessons learned from the dot.com crash*Branding, e-Retail and relationship building*Digital divides, privacy and data security.Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51862868918560,"sku":"NEW0415256011","price":110.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61c_F4SwDPL.jpg?v=1781636457","url":"https:\/\/miakarts.com\/products\/marketing-the-e-business-routledge-ebusiness-0415256011","provider":"Miakarts Books","version":"1.0","type":"link"}