{"product_id":"marketing-theory-evolution-and-evaluation-0471635278","title":"Marketing Theory: Evolution and Evaluation","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0471635278\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Sheth, Jagdish N.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eThis thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51873731576096,"sku":"NEW0471635278","price":122.84,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/71naIb-3-JL.jpg?v=1781722904","url":"https:\/\/miakarts.com\/products\/marketing-theory-evolution-and-evaluation-0471635278","provider":"Miakarts Books","version":"1.0","type":"link"}