{"product_id":"mass-advertising-as-social-forecast-a-method-for-future-research-0837185955","title":"Mass Advertising as Social Forecast: A Method for Future Research","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0837185955\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Fowles, Jib\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eFowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. Using advertising of 1950, 1960, and 1970, Fowles determined that the unsatisfied motives of Americans do vary over time. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":68082784469280,"sku":"NEW0837185955","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/51hb6KsqY7L.jpg?v=1793545727","url":"https:\/\/miakarts.com\/products\/mass-advertising-as-social-forecast-a-method-for-future-research-0837185955","provider":"Miakarts Books","version":"1.0","type":"link"}