{"product_id":"mastering-search-advertising-how-the-top-3-of-search-advertisers-dominate-google-adwords-0595493459","title":"Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google AdWords","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0595493459\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Stokes, Rich\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eMastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry.Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to:Increase search traffic while simultaneously lowering costsConduct keyword researchDetermine the best starting bid prices for new keywordsManage bids without expensive bid management softwareLaunch a new campaignUnderstand the Google quality score algorithmStop throwing your marketing dollars away and learn how to dominate Google AdWords today!\"A well researched, truthful, and up-to-date guide for pay-per-click marketers.\"Mike Mindel, CTO, Wordtracker.com\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51951259844896,"sku":"NEW0595493459","price":16.74,"currency_code":"USD","in_stock":false}],"url":"https:\/\/miakarts.com\/products\/mastering-search-advertising-how-the-top-3-of-search-advertisers-dominate-google-adwords-0595493459","provider":"Miakarts Books","version":"1.0","type":"link"}