{"product_id":"media-management-a-casebook-approach-routledge-communication-series-0805861971","title":"Media Management: A Casebook Approach (Routledge Communication Series)","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0805861971\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Sylvie, George\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eMedia Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers.Among the additions to this fourth edition areIncreased discussions on groups, vision, change, diversity, and management styles;Additional media-sensitive examples within each section of the text;A new chapter on knowledge management;Ethics integrated into law and leadership discussions;A primer in global markets, technology, and policy;In-depth consideration into the aspects of change; andIncreased emphasis on analysis.This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51907800924448,"sku":"NEW0805861971","price":46.79,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61z_tNPYcL.jpg?v=1782250855","url":"https:\/\/miakarts.com\/products\/media-management-a-casebook-approach-routledge-communication-series-0805861971","provider":"Miakarts Books","version":"1.0","type":"link"}