{"product_id":"metaphor-and-gender-in-business-media-discourse-a-critical-cognitive-study-0230217079","title":"Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0230217079\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Koller, V.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eThis new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51678298538272,"sku":"NEW0230217079","price":101.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61cl7792uGL.jpg?v=1779308664","url":"https:\/\/miakarts.com\/products\/metaphor-and-gender-in-business-media-discourse-a-critical-cognitive-study-0230217079","provider":"Miakarts Books","version":"1.0","type":"link"}