{"product_id":"multimodal-discourse-hodder-arnold-publication-0340608773","title":"Multimodal Discourse (Hodder Arnold Publication)","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0340608773\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Kress, Gunther\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eMultimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: \"design thinking\" and \"production thinking,\" the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51738750419232,"sku":"NEW0340608773","price":52.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/816nxOpuW4L.jpg?v=1779611516","url":"https:\/\/miakarts.com\/products\/multimodal-discourse-hodder-arnold-publication-0340608773","provider":"Miakarts Books","version":"1.0","type":"link"}