{"product_id":"new-economy-emotion-engaging-customer-passion-with-e-crm-new-economy-excellence-0470841354","title":"New Economy Emotion: Engaging Customer Passion with E-CRM (New Economy Excellence)","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0470841354\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Zingale, Alfredo\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eDespite the hype, e-commerce involves approaches that have long been established in conventional markets. The main difference is one of customer intimacy and reach. Through online Customer Relationship Management (CRM), e-commerce allows for the first time the possibility of genuine one-to-one marketing and communication - even in mass markets. Examining both long- and short-term strategies as part of the groundbreaking New Economy Excellence series, New Economy Emotion clearly shows how to integrate existing strengths with the Internet's tremendous power for personal interaction in a powerful ongoing loop.Other titles in the New Economy Excellence series include:New Economy Edge: Strategies and Techniques for Boosting Online ProfitabilityJeremy Kourdi - 0471498440New Economy Energy: Unleashing Knowledge for Competitive AdvantageSultan Kermally - 0471499633New Economy Expression: Redefining Marketing in the Multi-Channel AgeDavid Mercer - 0471500089\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51936103072032,"sku":"NEW0470841354","price":70.79,"currency_code":"USD","in_stock":true}],"url":"https:\/\/miakarts.com\/products\/new-economy-emotion-engaging-customer-passion-with-e-crm-new-economy-excellence-0470841354","provider":"Miakarts Books","version":"1.0","type":"link"}