{"product_id":"nonprofit-essentials-major-gifts-0471738379","title":"Nonprofit Essentials: Major Gifts","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0471738379\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Walker, Julia I.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003e\"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes.\"--Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, LouisianaPart of the AFP\/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51908501012768,"sku":"NEW0471738379","price":40.54,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61tKkl2tImL.jpg?v=1782276287","url":"https:\/\/miakarts.com\/products\/nonprofit-essentials-major-gifts-0471738379","provider":"Miakarts Books","version":"1.0","type":"link"}