{"product_id":"on-air-methods-and-meanings-of-radio-0300165218","title":"On Air: Methods and Meanings of Radio","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0300165218\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Shingler, Martin\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eSurpassed by television as the primary source of entertainment and information, radio still has a unique place in the mass media spectrum. At once powerfully pervasive and totally invisible, it's a fascinating subject for study. This wide-ranging theoretical and critical approach provides an in-depth examination of radio's codes (speech, music, noise, and silence), the conventions of using these codes, and the dominant modes of reception. The text offers a vocabulary and methodology for analyzing radio programs, drawing on work by both media theorists and professional broadcasters in Britain, Australia, and North America. Written by an academic and a practitioner, On Air provides a critical overview of radio for media students, as well as suggestions for practical activities, a time-line of major events in the history of radio, and a glossary of key terms.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51735949934880,"sku":"NEW0300165218","price":37.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/51nAmSP3Y_S.jpg?v=1779500664","url":"https:\/\/miakarts.com\/products\/on-air-methods-and-meanings-of-radio-0300165218","provider":"Miakarts Books","version":"1.0","type":"link"}