{"product_id":"on-the-art-of-writing-copy-the-best-of-print-broadcast-internet-direct-mail-0814405983","title":"On The Art Of Writing Copy: The Best Of Print, Broadcast, Internet, Direct Mail","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0814405983\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Lewis, Herschell Gordon\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eThis guide to copy-writing presents and explains simple, time-tested rules that cover two main areas: general writing rules for how to motivate readers and adapt copy for the Internet; and specific rules for direct mail letters, television, card decks, and fund raising, for example. This text also provides a \"short course\" in grammar and usage, and illustrations of actual advertisements to aid the reader.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51881483108640,"sku":"NEW0814405983","price":91.98,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/51PYN5a_sIL.jpg?v=1781823929","url":"https:\/\/miakarts.com\/products\/on-the-art-of-writing-copy-the-best-of-print-broadcast-internet-direct-mail-0814405983","provider":"Miakarts Books","version":"1.0","type":"link"}