{"product_id":"political-marketing-in-the-united-states-0415632862","title":"Political Marketing in the United States","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0415632862\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Lees-Marshment, Jennifer\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003ePolitical Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government.The main themes and objectives of the book are to cover:New and emerging trends in political marketing practiceAnalysis of a broad range of political marketing aspectsEmpirical examples as well as useful theoretical frameworksDiscussion of state\/local level as well as presidential politicsThis is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51928118657312,"sku":"NEW0415632862","price":75.54,"currency_code":"USD","in_stock":false}],"url":"https:\/\/miakarts.com\/products\/political-marketing-in-the-united-states-0415632862","provider":"Miakarts Books","version":"1.0","type":"link"}