{"product_id":"positioning-the-battle-for-your-mind-20th-anniversary-edition-0071359168","title":"Positioning: The Battle for Your Mind, 20th Anniversary Edition","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0071359168\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Ries, Al\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eRies and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....-David Bohnett, Chairman and Founder of GeoCitiesA handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals-including tens of thousands of Ries and Trout groupies, worldwide-the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why positioning a product in a prospective customers mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didnt follow, Ries and Trouts thinking.\u003c\/p\u003e\u003cul\u003e\u003cli\u003eNew | 20th Anniversary Edition | Hardcover | Beautiful Dustcover\u003c\/li\u003e\u003c\/ul\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51531056513312,"sku":"NEW0071359168","price":19.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/51eGn6_seL.jpg?v=1777271027","url":"https:\/\/miakarts.com\/products\/positioning-the-battle-for-your-mind-20th-anniversary-edition-0071359168","provider":"Miakarts Books","version":"1.0","type":"link"}