{"product_id":"principles-of-marketing-0132167123","title":"Principles of Marketing","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0132167123\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Kotler, Philip\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eLearn how to create value and gain loyal customers.Todays marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51916500828448,"sku":"NEW0132167123","price":39.52,"currency_code":"USD","in_stock":true}],"url":"https:\/\/miakarts.com\/products\/principles-of-marketing-0132167123","provider":"Miakarts Books","version":"1.0","type":"link"}