{"product_id":"product-strategy-for-high-technology-companies-0071362460","title":"Product Strategy for High Technology Companies","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0071362460\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e MCGRATH\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eOne of the key determinants of success for todays high-technology companies is product strategy-and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple-plus a new focus on growth strategies and on Internet businesses-define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51664180216096,"sku":"NEW0071362460","price":12.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/71Kr9kIfj-L.jpg?v=1778880760","url":"https:\/\/miakarts.com\/products\/product-strategy-for-high-technology-companies-0071362460","provider":"Miakarts Books","version":"1.0","type":"link"}