{"product_id":"public-relations-programming-and-production-027592677x","title":"Public Relations Programming and Production:","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 027592677X\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Brody, E W.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eBrody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51728710828320,"sku":"NEW027592677X","price":112.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/51tNUkCOpcL.jpg?v=1779425431","url":"https:\/\/miakarts.com\/products\/public-relations-programming-and-production-027592677x","provider":"Miakarts Books","version":"1.0","type":"link"}