{"product_id":"purple-cow-transform-your-business-by-being-remarkable-014101640x","title":"Purple Cow: Transform Your Business by Being Remarkable","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 014101640X\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Godin, Seth\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eYou're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.\"Purple Cow\" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.\u003c\/p\u003e\u003cul\u003e\u003cli\u003ePurple Cow: Transform Your Business by Being Remarkable\u003c\/li\u003e\u003c\/ul\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51533794443552,"sku":"NEW014101640X","price":17.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/7426\/3840\/files\/61NbkYP0mEL.jpg?v=1777351929","url":"https:\/\/miakarts.com\/products\/purple-cow-transform-your-business-by-being-remarkable-014101640x","provider":"Miakarts Books","version":"1.0","type":"link"}