{"product_id":"rebuilding-the-corporate-genome-unlocking-the-real-value-of-your-business-0471250767","title":"Rebuilding the Corporate Genome: Unlocking the Real Value of Your Business","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0471250767\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Johan C. Aurik\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003ePraise for Rebuilding the Corporate Genome\"Whether you talk about capability-driven organizations, modular approaches, or networked economies, the implications of very low costs for transactions, information exchanges, and communications are clear: Business boundaries are dissolving and re-forming. Aurik, Jonk, and Willen show how innovators are creatively exploiting this trend to their decided advantage.\"-Gerard Hoetmer, Senior Vice President, Unilever Bestfoods\"If you set your strategy at lower levels of the business, you can more effectively compete and grow-and fend off unexpected rivals. Rebuilding the Corporate Genome shows that once you look through capability lenses, new horizons and new possibilities suddenly come into focus.\"-Jan Oosterveld, Member, Group Management Committee, Royal Philips Electronics\"This book is a compelling and prescient look at the future of the modern corporation. While the 'corporate genome project' may be a work in progress, the authors take important steps towards the goal of understanding how corporations really work, and how capability-based corporations will emerge as the organizations of tomorrow. Read this book carefully, because this is as close as you will get to a key for unlocking innovation and value in your industry.\"-Mohanbir Sawhney, McCormick Tribune Professor of Technology and Director, Center for Research in Technology \u0026amp; Innovation, Northwestern University, Kellogg School of Management\"Rebuilding the Corporate Genome reveals the future before it arrives. The authors masterfully extrapolate from a set of current trends to paint a picture of how businesses and strategies will evolve. The book is a must-read for anyone charged with charting the direction of a business in these turbulent times.\"-Toby E. Stuart, Fred G. Steingraber-A.T. Kearney Professor of Organizations and Strategy, University of Chicago, Graduate School of Business\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51930780107040,"sku":"NEW0471250767","price":21.5,"currency_code":"USD","in_stock":true}],"url":"https:\/\/miakarts.com\/products\/rebuilding-the-corporate-genome-unlocking-the-real-value-of-your-business-0471250767","provider":"Miakarts Books","version":"1.0","type":"link"}