{"product_id":"rowntree-and-the-marketing-revolution-1862-1969-0521023785","title":"Rowntree and the Marketing Revolution, 1862-1969","description":"\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e 0521023785\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Fitzgerald, Robert\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e New\u003c\/p\u003e\u003cp\u003eThis is a business history that deals with an important but surprisingly neglected topic. There have been no comprehensive accounts of Rowntree, the confectionery manufacturer, and no assessment of its role in a global industry. For the first time this book reveals the importance of marketing to the success of Rowntree, and makes a substantial contribution to our understanding of marketing and mass consumption in economic development. Rowntree was also a pioneer in managerial organization and industrial relations, as well as in marketing.\u003c\/p\u003e","brand":"Mia Karts","offers":[{"title":"Default Title","offer_id":51928671027488,"sku":"NEW0521023785","price":63.6,"currency_code":"USD","in_stock":false}],"url":"https:\/\/miakarts.com\/products\/rowntree-and-the-marketing-revolution-1862-1969-0521023785","provider":"Miakarts Books","version":"1.0","type":"link"}